Wilmington, NC
Photo: NCDOTcommunications · CC BY 2.0 · via Wikimedia Commons · Wikipedia

Rental market · Wilmington, NC · Incorporated city

Wilmington, NC: average rent, home values, and rental yield

South Atlantic · Population 118,578

B56.1
#462 of 1,863 ranked markets
Overall Score 56.1 · stronger than 75% of ranked markets

How Wilmington ranks nationally

Each bar places Wilmington against all 1,863 ranked U.S. markets: the marker is this city and further right is more favorable to an investor; the tick marks the national median. Inverted measures (crime, vacancy, price-to-income) are already flipped so higher always means better here.

Overall Scorethe flagship rank
56.175th percentile
Cash Flowyield & affordability
4037th percentile
Growthpopulation, jobs, income
7692nd percentile
Stabilitycrime, vacancy, unemployment
5969th percentile
Expense-adjusted yield2.6% net of costs
5050th percentile
Affordabilityprice-to-income 6.6×
22more affordable than 22%
Rental vacancy3.9% vacant
62tighter than 62%
Population growth1.4%/yr (capped)
7878th percentile
Job growth1.9%/yr (capped)
8181st percentile
← Less favorableMedianMore favorable →

What a deal looks like here

A market-level buy-box for Wilmington, built from this market's own numbers: the investor-entry price, its rent, and local carrying costs. An illustrative scenario, not a listing.

Target buy price
$296,532
Expected rent
$1,690 /mo
Rent-to-price
0.57%
Cap rate
4.0%
Cash-on-cash
-6.9% at 25% dn
DSCR
0.68

At 25% down and 7%, this representative scenario runs negative (about −$480/mo); it reaches cash-flow break-even around 49% down.

Buy target = Zillow Bottom-Tier ZHVI (5th–35th percentile) $296,532; typical home value $421,733. Rent = Zillow ZORI typical asking rent. Assumptions: 25% down, 7% / 30-yr, 5% vacancy, 8% management, 5% maintenance, 5% capex, 0.5% insurance, 0.72% property tax. Illustrative market-level scenario: not a listing, appraisal, recommendation, or underwriting decision. As of 2026-07-10.

Market Negotiation Leverage

Strong buyer leverage (80th percentile among 2,222 cities with Redfin coverage)

Equal-weight composite of three Redfin signals’ national percentiles (days on market 64, months of supply 3.7, sale-to-list 97.6%), direction-adjusted so a higher percentile always means more room for a buyer to negotiate. This is a cross-sectional snapshot against every other tracked city today, not a seasonal or historical baseline for this specific city (no multi-year time series is committed for this data). Not a prediction of what any specific seller will accept. Source: Redfin Data Center. See how this is calculated.

Measured market data

Measured observations for Wilmington, shown as context beside the market score (none of it feeds the score), and the model weights are unchanged. These are different measurements from the Census figures in the factor table: the ACS median value is what owners report in a 5-year survey, while ZHVI is a monthly index of typical value; ACS median gross rent is what sitting tenants pay including utilities, while ZORI indexes asking rent on newly listed units. Neither corrects the other. Monthly series, revised in recent months, observed 2026-07, not live.

Zillow Home Value Index (ZHVI, mid tier)$421,733
ZHVI bottom tier (5th–35th pct)$296,532
ZHVI top tier (65th–95th pct)$713,237
ZHVI, single-family only$437,021
Zillow asking-rent index (ZORI)$1,690/mo
Measured gross yield (ZORI × 12 ÷ ZHVI)4.81%
Market heat index47
Median days to pending21
Share of listings with a price cut30.0%
Median sale-to-list ratio98.6%
For-sale inventory1,091
New listings359
Median list price$443,333
Median sale price$450,000
Measured 3-yr value growth1.35%/yr
Measured 5-yr value growth5.76%/yr
Measured 3-yr rent growth1.57%/yr
Price–rent divergence (value − rent growth)-0.22%/yr
ZHVI, 1-bedroom$238,250
ZHVI, 2-bedroom$272,527
ZHVI, 3-bedroom$394,599
ZHVI, 4-bedroom$608,478
ZHVI, 5-bedroom$824,635

Source: Zillow Economic Research public research data, observation month 2026-07. Zillow is not affiliated with, and does not endorse, Compounding Estates.

Typical home value $421,733 Median rent $1,690/mo Population 118,578 Region South Atlantic

Price & rent history

Home value $175,901 → $421,733 (2003-05–2026-07) · Asking rent $897 → $1,690 (2015-01–2026-07)

Source: Zillow ZHVI (home value) and ZORI (asking rent) - monthly resolution for the last ~10 years (since 2016-08), quarterly before that. Home value uses the left axis, rent the right; toggle either series, change the range, hover to read any point. Gaps in the source series are left as gaps - never interpolated.

ZIP markets in Wilmington

6 Census ZIP Codes (ZCTAs) officially overlap Wilmington by land area · 6 data-eligible for subscores. Overlap is Census land-area share, not a population or address share. Each ZIP Code's overall Rental Investor ZIP Score, grade and canonical national rank are shown below (the two component signals, affordability and rental market, are separate percentiles). There is no city-scoped ZIP rank: city overlap isn't a ranking universe, so only the national rank is shown. These ZIP rankings sit in the ZIP universe only, never mixed with, and not directly comparable to, Wilmington's city ranking. Vintage: the Key metric column below is Census ACS 2020–2024 (5-year), a full survey release newer than the ACS 2019–2023 figures used above for Wilmington itself, so the same measure can legitimately show a different number at the city and ZIP level.

ZIP CodeOverallgrade · natl rankTier · overlapAffordabilitysignal · natl rankRental marketsignal · natl rankKey metric
28403Wilmington A 65#1,649 nat RankedPrimary 51#9,181 of 20,132 · top 46% 68#2,478 of 20,132 · top 12% 4.3%Survey yield
28412Wilmington A 70#491 nat RankedPrimary 59#5,824 of 20,132 · top 29% 61#4,907 of 20,132 · top 24% 4.5%Survey yield
28401Wilmington B 63#2,231 nat RankedPrimary 64#4,406 of 20,132 · top 22% 59#5,736 of 20,132 · top 28% 5.1%Survey yield
28409Wilmington A 67#1,154 nat RankedPrimary 51#9,130 of 20,132 · top 45% 47#11,087 of 20,132 · bottom 45% 4.0%Survey yield
28405Wilmington A 68#800 nat RankedPrimary 61#5,264 of 20,132 · top 26% 54#7,947 of 20,132 · top 39% 4.7%Survey yield
28411Murraysville A 68#821 nat Ranked0.7% overlap 71#2,881 of 20,132 · top 14% 23#18,099 of 20,132 · bottom 10% 5.4%Survey yield
Open these 6 ZIP markets in the explorer →

The honest read

Wilmington scores 56/100 overall (grade B): 40 for Cash Flow, 76 for Growth, and 59 for Stability, each a 0–100 score built from the factors in that category. The scenario above shows what a representative investor-entry purchase pencils out to at today's rates. Everything we can measure is in the table below, with its source.

Every factor, shown

The Overall score blends three category scores built from thirteen measured factors: Cash Flow (35%), Growth (35%), and Stability (30%). The table shows every factor; the tag on each percentile marks which category a scored factor feeds. Untagged factors are shown for context but not scored. Every value carries its source and as-of date. How the score works.

FactorValueNational percentileSource · as-ofWhat it means
Expense-adjusted yield2.6%50th percentile · Cash FlowZillow ZORI/ZHVI · 2026-07-31Annual rent divided by price, net of a modeled vacancy, tax, capex, and management allowance: the core of the Cash Flow category and what the score is actually computed from. The unadjusted gross yield is shown elsewhere on this page.
Price to income6.6x22nd percentile · Cash FlowZillow + ACS income · 2026-07-31Home price over local median income. Lower is cheaper relative to what people earn. Part of the Cash Flow category.
Population growth1.4%/yr (observed 1.5%/yr, capped for scoring)78th percentile · GrowthCensus PEP · Census PEP 2020→2024 (vintage 2024) + Census PEP 2014→2024 (vintages 2019+2024)Census population trend for the place, capped at 4.5%/yr before scoring (diminishing returns above that rate): the heaviest factor in the Growth category.
Job growth1.9%/yr81st percentile · GrowthBLS LAUS (county) · BLS LAUS county annual 2019→2023 (pre-COVID anchor) + BLS LAUS county annual 2013→2023County employment trend, capped at 4.0%/yr before scoring (diminishing returns above that rate). A Growth-category factor.
Income growth7.7%/yr86th percentile · GrowthCensus ACS · ACS 5-yr 2019-2023Local median-income trend. A Growth-category factor.
Rent growth4.2%/yr56th percentile · GrowthZillow ZORI · 3yr + 10yr to 2026-07-31A 40/60 blend of 3-year and 10-year rent trend (the model's own weighting). A Growth-category factor.
Home-value growth4.6%/yr50th percentile · GrowthZillow ZHVI · 3yr + 10yr to 2026-07-31A 40/60 blend of 3-year and 10-year price trend (the model's own weighting). A small Growth-category factor.
Unemployment3.4%56th percentile · StabilityBLS LAUS (county) · BLS LAUS county annual 2023County unemployment rate. Lower is steadier, a Stability-category factor.
Rental vacancy3.9%62nd percentile · StabilityCensus ACS B25004 · ACS 5-yr 2019-2023Share of rentals empty. Lower means more pricing power. A Stability-category factor.
Property tax rate0.7%73rd percentile · StabilityCensus ACS B25103/B25077 · ACS 5-yr 2019-2023Median tax over median value. A direct drag on cash flow, scored in the Stability category as carrying-cost burden.
Months of supply3.7 mo27th percentile · StabilityRedfin Data Center · 2026-05-01Listings over sales pace. Under about 4 is a seller market, over 6 a buyer market. A Stability-category factor.
Days on market64 days14th percentileRedfin Data Center · 2026-05-01How fast homes sell. Lower means more liquidity and an easier exit. Shown for context, not scored.
Sale-to-list ratio97.6%19th percentileRedfin Data Center · 2026-05-01Sale price over asking. Above 100% means homes clear over ask. Shown for context, not scored.
Net domestic migration+10.0/1k89th percentileCensus PEP (county) · PEP vintage 2024Net people moving in or out of the county, per 1,000 residents. Shown for context, not scored.
Building permits47.7/1k7th percentileCensus BPS (county) · BPS 2023New-construction permits per 1,000 homes. More means more supply coming. Shown for context, not scored.
Rent burden32%34th percentileCensus ACS B25071 · ACS 5-yr 2019-2023Median rent as a share of income. Higher means less headroom for increases. Shown for context, not scored.
Median year built198870th percentileCensus ACS B25035 · ACS 5-yr 2019-2023Age of the housing stock. Older stock carries more capex. Shown for context, not scored.
Max drawdown31%40th percentileZillow ZHVI · 2026-07-31Worst peak-to-trough home-value decline on record. Shown for context, not scored.
Violent crimenot reported-FBI CDENo agency reported this place to the FBI. We never impute a crime number; where it is missing, the Stability category renormalizes over its remaining factors.

Related cities

Nearby in the North Carolina rankings · all North Carolina cities

Similar overall grade, elsewhere in the country

Compare Wilmington head-to-head

Side by side, the three category scores plus every measured column with sources - the same shown math as this page.

Underwrite a Wilmington deal

For learning, not advice. A market screen from public data - not a forecast, not underwriting, not a recommendation to buy anywhere.