Locator map of Plano, TX
Locator map · boundaries: U.S. Census cartographic files (public domain) · marker at the city’s coordinates

Rental market · Plano, TX · Incorporated city

Plano, TX: average rent, home values, and rental yield

West South Central · Population 287,339

D37.1
#1,397 of 1,863 ranked markets
Overall Score 37.1 · stronger than 25% of ranked markets

How Plano ranks nationally

Each bar places Plano against all 1,863 ranked U.S. markets: the marker is this city and further right is more favorable to an investor; the tick marks the national median. Inverted measures (crime, vacancy, price-to-income) are already flipped so higher always means better here.

Overall Scorethe flagship rank
37.125th percentile
Cash Flowyield & affordability
2924th percentile
Growthpopulation, jobs, income
5558th percentile
Stabilitycrime, vacancy, unemployment
3212th percentile
Expense-adjusted yield1.2% net of costs
1313th percentile
Affordabilityprice-to-income 4.6×
55more affordable than 55%
Rental vacancy6.6% vacant
25tighter than 25%
Population growth0.6%/yr (capped)
5454th percentile
Job growth4.0%/yr (capped)
9999th percentile
← Less favorableMedianMore favorable →

What a deal looks like here

A market-level buy-box for Plano, built from this market's own numbers: the investor-entry price, its rent, and local carrying costs. An illustrative scenario, not a listing.

Target buy price
$368,378
Expected rent
$1,722 /mo
Rent-to-price
0.47%
Cap rate
2.3%
Cash-on-cash
-13.2% at 25% dn
DSCR
0.38

At 25% down and 7%, this representative scenario runs negative (about −$1,137/mo); it reaches cash-flow break-even around 71% down.

Buy target = Zillow Bottom-Tier ZHVI (5th–35th percentile) $368,378; typical home value $499,723. Rent = Zillow ZORI typical asking rent. Assumptions: 25% down, 7% / 30-yr, 5% vacancy, 8% management, 5% maintenance, 5% capex, 0.5% insurance, 1.54% property tax. Illustrative market-level scenario: not a listing, appraisal, recommendation, or underwriting decision. As of 2026-07-10.

Market Negotiation Leverage

Balanced (58th percentile among 2,222 cities with Redfin coverage)

Equal-weight composite of three Redfin signals’ national percentiles (days on market 35, months of supply 2.8, sale-to-list 98.0%), direction-adjusted so a higher percentile always means more room for a buyer to negotiate. This is a cross-sectional snapshot against every other tracked city today, not a seasonal or historical baseline for this specific city (no multi-year time series is committed for this data). Not a prediction of what any specific seller will accept. Source: Redfin Data Center. See how this is calculated.

Measured market data

Measured observations for Plano, shown as context beside the market score (none of it feeds the score), and the model weights are unchanged. These are different measurements from the Census figures in the factor table: the ACS median value is what owners report in a 5-year survey, while ZHVI is a monthly index of typical value; ACS median gross rent is what sitting tenants pay including utilities, while ZORI indexes asking rent on newly listed units. Neither corrects the other. Monthly series, revised in recent months, observed 2026-07, not live.

Zillow Home Value Index (ZHVI, mid tier)$499,723
ZHVI bottom tier (5th–35th pct)$368,378
ZHVI top tier (65th–95th pct)$722,221
ZHVI, single-family only$502,768
Zillow asking-rent index (ZORI)$1,722/mo
Measured gross yield (ZORI × 12 ÷ ZHVI)4.14%
Market heat index53
Median days to pending21
Share of listings with a price cut36.0%
Median sale-to-list ratio98.5%
For-sale inventory968
New listings323
Median list price$544,333
Median sale price$538,500
Measured 3-yr value growth-2.21%/yr
Measured 5-yr value growth3.23%/yr
Measured 3-yr rent growth-0.80%/yr
Price–rent divergence (value − rent growth)-1.41%/yr
ZHVI, 1-bedroom$197,855
ZHVI, 2-bedroom$316,946
ZHVI, 3-bedroom$407,174
ZHVI, 4-bedroom$563,779
ZHVI, 5-bedroom$744,295

Source: Zillow Economic Research public research data, observation month 2026-07. Zillow is not affiliated with, and does not endorse, Compounding Estates.

Typical home value $499,723 Median rent $1,722/mo Population 287,339 Region West South Central

Price & rent history

Home value $199,018 → $499,723 (2000-01–2026-07) · Asking rent $1,173 → $1,722 (2015-01–2026-07)

Source: Zillow ZHVI (home value) and ZORI (asking rent) - monthly resolution for the last ~10 years (since 2016-08), quarterly before that. Home value uses the left axis, rent the right; toggle either series, change the range, hover to read any point. Gaps in the source series are left as gaps - never interpolated.

ZIP markets in Plano

14 Census ZIP Codes (ZCTAs) officially overlap Plano by land area · 14 data-eligible for subscores. Overlap is Census land-area share, not a population or address share. Each ZIP Code's overall Rental Investor ZIP Score, grade and canonical national rank are shown below (the two component signals, affordability and rental market, are separate percentiles). There is no city-scoped ZIP rank: city overlap isn't a ranking universe, so only the national rank is shown. These ZIP rankings sit in the ZIP universe only, never mixed with, and not directly comparable to, Plano's city ranking. Vintage: the Key metric column below is Census ACS 2020–2024 (5-year), a full survey release newer than the ACS 2019–2023 figures used above for Plano itself, so the same measure can legitimately show a different number at the city and ZIP level.

ZIP CodeOverallgrade · natl rankTier · overlapAffordabilitysignal · natl rankRental marketsignal · natl rankKey metric
75023Plano A 68#821 nat RankedPrimary 40#13,784 of 20,132 · bottom 32% 57#6,539 of 20,132 · top 32% 5.6%Survey yield
75025Plano A 68#906 nat RankedPrimary 31#16,995 of 20,132 · bottom 16% 56#7,149 of 20,132 · top 36% 5.0%Survey yield
75074Plano A 71#358 nat RankedPrimary 40#13,812 of 20,132 · bottom 31% 69#2,233 of 20,132 · top 11% 5.6%Survey yield
75075Plano A 64#1,801 nat RankedPrimary 33#16,412 of 20,132 · bottom 18% 48#10,416 of 20,132 · bottom 48% 4.7%Survey yield
75093Plano B 58#4,499 nat RankedPrimary 16#19,797 of 20,132 · bottom 2% 55#7,576 of 20,132 · top 38% 3.3%Survey yield
75024Plano A 67#1,205 nat RankedPrimary 19#19,436 of 20,132 · bottom 3% 61#4,817 of 20,132 · top 24% 3.8%Survey yield
75094Murphy B 61#2,932 nat Ranked9.3% overlap 42#13,214 of 20,132 · bottom 34% 37#15,279 of 20,132 · bottom 24% 6.2%Survey yield
75252Dallas D 39#13,603 nat Ranked0.9% overlap 12#20,045 of 20,132 · bottom 1% 55#7,277 of 20,132 · top 36% 2.9%Survey yield
75287Dallas C 50#8,644 nat Ranked0.3% overlap 21#19,223 of 20,132 · bottom 5% 65#3,466 of 20,132 · top 17% 4.4%Survey yield
75013Allen B 63#2,231 nat Ranked0.2% overlap 15#19,846 of 20,132 · bottom 1% 45#11,727 of 20,132 · bottom 42% 3.7%Survey yield
75002Lucas A 70#537 nat Ranked0.1% overlap 36#15,575 of 20,132 · bottom 23% 51#9,047 of 20,132 · top 45% 5.6%Survey yield
75056The Colony A 73#216 nat Ranked0.0% overlap 29#17,741 of 20,132 · bottom 12% 67#2,725 of 20,132 · top 14% 5.0%Survey yield
View all 14 ZIP markets in Plano →

The honest read

Plano scores 37/100 overall (grade D): 29 for Cash Flow, 55 for Growth, and 32 for Stability, each a 0–100 score built from the factors in that category. The scenario above shows what a representative investor-entry purchase pencils out to at today's rates. Everything we can measure is in the table below, with its source.

Every factor, shown

The Overall score blends three category scores built from thirteen measured factors: Cash Flow (35%), Growth (35%), and Stability (30%). The table shows every factor; the tag on each percentile marks which category a scored factor feeds. Untagged factors are shown for context but not scored. Every value carries its source and as-of date. How the score works.

FactorValueNational percentileSource · as-ofWhat it means
Expense-adjusted yield1.2%13th percentile · Cash FlowZillow ZORI/ZHVI · 2026-07-31Annual rent divided by price, net of a modeled vacancy, tax, capex, and management allowance: the core of the Cash Flow category and what the score is actually computed from. The unadjusted gross yield is shown elsewhere on this page.
Price to income4.6x55th percentile · Cash FlowZillow + ACS income · 2026-07-31Home price over local median income. Lower is cheaper relative to what people earn. Part of the Cash Flow category.
Population growth0.6%/yr54th percentile · GrowthCensus PEP · Census PEP 2020→2024 (vintage 2024) + Census PEP 2014→2024 (vintages 2019+2024)Census population trend for the place, capped at 4.5%/yr before scoring (diminishing returns above that rate): the heaviest factor in the Growth category.
Job growth4.0%/yr (observed 4.4%/yr, capped for scoring)99th percentile · GrowthBLS LAUS (county) · BLS LAUS county annual 2019→2023 (pre-COVID anchor) + BLS LAUS county annual 2013→2023County employment trend, capped at 4.0%/yr before scoring (diminishing returns above that rate). A Growth-category factor.
Income growth3.2%/yr10th percentile · GrowthCensus ACS · ACS 5-yr 2019-2023Local median-income trend. A Growth-category factor.
Rent growth1.7%/yr9th percentile · GrowthZillow ZORI · 3yr + 10yr to 2026-07-31A 40/60 blend of 3-year and 10-year rent trend (the model's own weighting). A Growth-category factor.
Home-value growth1.9%/yr5th percentile · GrowthZillow ZHVI · 3yr + 10yr to 2026-07-31A 40/60 blend of 3-year and 10-year price trend (the model's own weighting). A small Growth-category factor.
Unemployment3.7%40th percentile · StabilityBLS LAUS (county) · BLS LAUS county annual 2023County unemployment rate. Lower is steadier, a Stability-category factor.
Rental vacancy6.6%25th percentile · StabilityCensus ACS B25004 · ACS 5-yr 2019-2023Share of rentals empty. Lower means more pricing power. A Stability-category factor.
Property tax rate1.5%26th percentile · StabilityCensus ACS B25103/B25077 · ACS 5-yr 2019-2023Median tax over median value. A direct drag on cash flow, scored in the Stability category as carrying-cost burden.
Months of supply2.8 mo50th percentile · StabilityRedfin Data Center · 2026-05-01Listings over sales pace. Under about 4 is a seller market, over 6 a buyer market. A Stability-category factor.
Days on market35 days54th percentileRedfin Data Center · 2026-05-01How fast homes sell. Lower means more liquidity and an easier exit. Shown for context, not scored.
Sale-to-list ratio98.0%22nd percentileRedfin Data Center · 2026-05-01Sale price over asking. Above 100% means homes clear over ask. Shown for context, not scored.
Net domestic migration+15.5/1k94th percentileCensus PEP (county) · PEP vintage 2024Net people moving in or out of the county, per 1,000 residents. Shown for context, not scored.
Building permits53.1/1k6th percentileCensus BPS (county) · BPS 2023New-construction permits per 1,000 homes. More means more supply coming. Shown for context, not scored.
Rent burden27%82nd percentileCensus ACS B25071 · ACS 5-yr 2019-2023Median rent as a share of income. Higher means less headroom for increases. Shown for context, not scored.
Median year built199379th percentileCensus ACS B25035 · ACS 5-yr 2019-2023Age of the housing stock. Older stock carries more capex. Shown for context, not scored.
Max drawdown9%83rd percentileZillow ZHVI · 2026-07-31Worst peak-to-trough home-value decline on record. Shown for context, not scored.
Violent crimenot reported-FBI CDENo agency reported this place to the FBI. We never impute a crime number; where it is missing, the Stability category renormalizes over its remaining factors.

Related cities

Nearby in the Texas rankings · all Texas cities

Similar overall grade, elsewhere in the country

Compare Plano head-to-head

Side by side, the three category scores plus every measured column with sources - the same shown math as this page.

Underwrite a Plano deal

For learning, not advice. A market screen from public data - not a forecast, not underwriting, not a recommendation to buy anywhere.