Rental market · DeForest, WI · Village

DeForest, WI: average rent, home values, and rental yield

On this page

East North Central · Population 11,501

DatasetCity Market Score, model balanced4,812 of 5,233 tracked U.S. markets rankedgenerated 2026-10-06Latest source releases: Zillow ZHVI/ZORI 2026-08 · Census ACS 5-yr 2024 · Census PEP 2025 · Census BPS 2025 · BLS LAUS 2025 · Redfin 2026-05 · FBI CDE 2025How this is built
B53.4
#1,466 of 4,812 ranked markets
Overall Score 53.4 · stronger than 70% of ranked markets
Confidence 70/100 · 2 of 13 factors imputed, 2 dropped
On the ranked lists: one of 1,084 fastest-growing markets. List pages show the top 100.
Grade B: the biggest single drag is Cash Flow, 44.4 of 100 at 35% of the score, which is 45% of the distance to a perfect 100. See the arithmetic

Why this market does or does not qualify

Overall City Market Score rank #1,466 of 4,812. The standardized Buy & Hold screen cannot produce a complete result for this city. Why rank and cash flow can disagree

Insufficient data

Supported strengths
Growth 66/100 and Stability 52/100.

Measured weakness
Cash Flow is the weakest category at 44/100.

Missing screen inputs: investor-entry price estimate. Primary evidenced risk: property-tax burden is the weakest measured factor (22nd national percentile).

Data caveat: no missing input is treated as a zero cost. Bring an actual property’s price, rent, taxes, condition, and insurance quote to the calculator.

Why this grade

Overall 53.4 is a weighted geometric mean of the three category scores. Because they are multiplied rather than averaged, their distances from a perfect 100 combine as an exact identity, and each category's share of that distance is the arithmetic below, not an estimate. Cash Flow carries 45% of it, which is what makes it the binding constraint on this grade.

Cash Flow · 35% weight
44.4 / 100
45% of the shortfall
Growth · 35% weight
65.6 / 100
23% of the shortfall
Stability · 30% weight
51.8 / 100
31% of the shortfall

Inside Cash Flow, the shortfall splits over the factors the model scored here, exactly, in proportion to their published weights. The largest component is expense-adjusted yield (weight 22 of the category's 35, 25th national percentile, 85% of the category's own shortfall); next is price to income (weight 13 of the category's 35, 77th national percentile, 15% of the category's own shortfall).

What this is not. It is not a claim that a different value on any one factor would produce a different score or a different grade. Every factor is scored as a national percentile and the grade is a percentile cut against the other 4,812 ranked markets, so this market's position moves only relative to all of them, never on its own. 2 of the 13 factors could not be measured for this market (violent crime, property crime) and had no credible reference group to impute from, so they are dropped: each category renormalizes over the factors that remain, and a dropped factor is never scored as neutral. 2 of the 13 factors were imputed (rent growth, home-value growth): the model had no city input of the kind it scores, so it used a reference median instead of a measurement (the same county, or the same state and population band; a national median for a yield cost input), and the factor table marks each one as a fallback.

How DeForest ranks nationally

Each row places DeForest among all 4,812 ranked U.S. markets: the marker is this city, the centre tick is the national median, and the bar runs from one to the other. Further right is better for an investor; inverted measures (crime, vacancy, price-to-income) are already flipped.

Overall Scorethe flagship rank
53.470th percentile
Cash Flowyield & affordability
4443rd percentile
Growthpopulation, jobs, income
6677th percentile
Stabilitycrime, vacancy, unemployment
5255th percentile
Expense-adjusted yield1.8% net of costs
2525th percentile
Affordabilityprice-to-income 3.4×
77more affordable than 77%
Rental vacancy5.6% vacant
43tighter than 43%
Population growth3.5%/yr (capped)
9494th percentile
Job growth0.9%/yr (capped)
6565th percentile

What a deal looks like here

We can't build a representative buy-box for DeForest yet: no investor-entry price (Zillow Bottom-Tier ZHVI) could be identity-matched to this market. Rather than fabricate numbers, bring your own price and rent to the calculator.

Open the cash-flow calculator →

Market Negotiation Leverage

Balanced (54th percentile among 6,196 cities with Redfin coverage)

Equal-weight composite of three Redfin signals’ national percentiles (days on market 60, months of supply 3.0, sale-to-list 100.2%), direction-adjusted so a higher percentile always means more room for a buyer to negotiate. This is a cross-sectional snapshot against every other tracked city today, not a seasonal or historical baseline for this specific city (no multi-year time series is committed for this data). Not a prediction of what any specific seller will accept. Source: Redfin Data Center. See how this is calculated.

Median home value (Census ACS) $359,600 Median rent $1,442/mo Population 11,501 Region East North Central

Price & rent history

Home value: no Zillow ZHVI series - Zillow does not cover this city (Census-only). Nothing plotted rather than estimated.

Asking rent: no Zillow ZORI series - Zillow does not cover this city (Census-only). Nothing plotted rather than estimated.

ZIP markets in DeForest

2 Census ZIP Codes (ZCTAs) officially overlap DeForest by land area · 2 data-eligible for subscores. Overlap is Census land-area share, not a population or address share. Each ZIP Code's overall Rental Investor ZIP Score, grade and canonical national rank are shown below (the two component signals, affordability and rental market, are separate percentiles). There is no city-scoped ZIP rank: city overlap isn't a ranking universe, so only the national rank is shown. These ZIP rankings sit in the ZIP universe only, never mixed with, and not directly comparable to, DeForest's city ranking. Vintage: the Key metric column below is Census ACS 2020–2024 (5-year), the same survey release as the figures used above for DeForest itself; a city and a ZIP Code are different geographies, so the same measure can still show a different number at each level.

2 of 2 overlapping ZIP Code areas, scoredgrade, overall Rental Investor ZIP Score and national rank for each, on a separate model from this page's city scoreShow table
ZIP CodeOverallgrade · natl rankTier · overlapAffordabilitysignal · natl rankRental marketsignal · natl rankKey metric
53532Windsor B 62#2,539 nat Ranked28% overlap 26#18,345 of 20,132 · bottom 9% 37#15,383 of 20,132 · bottom 24% 4.6%Survey yield
53598Windsor A 65#1,684 nat Ranked16% overlap 27#18,065 of 20,132 · bottom 10% 72#1,418 of 20,132 · top 7% 4.7%Survey yield
Open these 2 ZIP markets in the explorer →

The honest read

DeForest scores 53/100 overall (grade B): 44 for Cash Flow, 66 for Growth, and 52 for Stability, each a 0–100 score built from the factors in that category. The scenario above shows what a representative investor-entry purchase pencils out to at today's rates. Everything we can measure is in the table below, with its source.

Every factor, shown

The Overall score blends three category scores built from thirteen factors: Cash Flow (35%), Growth (35%), and Stability (30%). The tag on each percentile names the category a scored factor feeds; untagged rows are context, not scored. Each band chip restates that row's percentile in words. Every value carries its source and as-of date; a fallback source or imputed value is marked fallback. How the score works.

FactorValueNational percentileSource · as-ofWhat it means
Expense-adjusted yield fallback1.8%Below median25th percentile · Cash FlowCensus ACS · ACS 5-yr 2020-2024Annual rent divided by price, net of a modeled vacancy, tax, capex, and management allowance: the core of the Cash Flow category and what the score is actually computed from. The unadjusted gross yield is shown elsewhere on this page.
Price to income fallback3.4xTop quartile77th percentile · Cash FlowCensus ACS · ACS 5-yr 2020-2024Home price over local median income. Lower is cheaper relative to what people earn. Part of the Cash Flow category.
Population growth3.5%/yr (observed 3.5%/yr, capped for scoring)Top 10%94th percentile · GrowthCensus PEP · Census PEP 2020→2025 (vintage 2025) + Census PEP 2015→2025 (vintages 2019+2025)Census population trend for the place, capped at 4.5%/yr before scoring (diminishing returns above that rate): the heaviest factor in the Growth category.
Job growth0.9%/yrAbove median65th percentile · GrowthBLS LAUS (county) · BLS LAUS county annual 2019→2025 (pre-COVID anchor; 2025 is an 11-month average) + BLS LAUS county annual 2015→2025County employment trend, capped at 4.0%/yr before scoring (diminishing returns above that rate). A Growth-category factor.
Income growth3.8%/yrBelow median28th percentile · GrowthCensus ACS · ACS 5-yr 2020-2024Local median-income trend. A Growth-category factor.
Rent growth fallback3.5%/yrBelow median33rd percentile · GrowthModel cohort median (eligible county or state/population cohort); no city-specific observation. Published 2026-10-06A 40/60 blend of 3-year and 10-year rent trend (the model's own weighting). A Growth-category factor.
Home-value growth fallback5.1%/yrAbove median60th percentile · GrowthModel cohort median (eligible county or state/population cohort); no city-specific observation. Published 2026-10-06A 40/60 blend of 3-year and 10-year price trend (the model's own weighting). A small Growth-category factor.
Violent crimenot measured-FBI Crime Data Explorer: no agency report for this placeReported violent crimes per 100,000 residents a year (the FBI's monthly agency rates, times 12). No agency reported this place to the FBI and no credible reference group exists, so the score drops this factor and Stability renormalizes over the rest. City-level data cannot resolve within-neighborhood risk.
Property crimenot measured-FBI Crime Data Explorer: no agency report for this placeReported property crimes per 100,000 residents a year. No agency reported this place to the FBI and no credible reference group exists, so the score drops this factor and Stability renormalizes over the rest.
Unemployment2.6%Top 10%98th percentile · StabilityBLS LAUS (county) · BLS LAUS county annual 2025 (11-month average)County unemployment rate. Lower is steadier, a Stability-category factor.
Rental vacancy5.6%Below median43rd percentile · StabilityCensus ACS B25004 · ACS 5-yr 2020-2024Share of rentals empty. Lower means more pricing power. A Stability-category factor.
Property tax rate1.6%Bottom quartile22nd percentile · StabilityCensus ACS B25103/B25077 · ACS 5-yr 2020-2024Median tax over median value. A direct drag on cash flow, scored in the Stability category as carrying-cost burden.
Months of supply3.0 moBelow median49th percentile · StabilityRedfin Data Center · 2026-05-01Listings over sales pace. Under about 4 is a seller market, over 6 a buyer market. A Stability-category factor.
Days on market60 daysBottom quartile24th percentileRedfin Data Center · 2026-05-01How fast homes sell. Lower means more liquidity and an easier exit. Shown for context, not scored.
Sale-to-list ratio100.2%Above median69th percentileRedfin Data Center · 2026-05-01Sale price over asking. Above 100% means homes clear over ask. Shown for context, not scored.
Net domestic migration+0.6/1kAbove median53rd percentileCensus PEP (county) · PEP vintage 2025Net people moving in or out of the county, per 1,000 residents. Shown for context, not scored.
Building permits29.4/1kBottom quartile18th percentileCensus BPS (county) · BPS 2025New-construction permits per 1,000 homes. More means more supply coming. Shown for context, not scored.
Rent burden25%Top quartile89th percentileCensus ACS B25071 · ACS 5-yr 2020-2024Median rent as a share of income. Higher means less headroom for increases. Shown for context, not scored.
Median year built1993Top quartile80th percentileCensus ACS B25035 · ACS 5-yr 2020-2024Age of the housing stock. Older stock carries more capex. Shown for context, not scored.
Max drawdownnot measured-derivedWorst peak-to-trough home-value decline on record. Shown for context, not scored.

Where to go next from DeForest

Every link below is this market's own data taken one step further: its neighbours in the ranking, the same numbers side by side, or the same numbers in a calculator you can change.

Nearby in the Wisconsin rankings, and national look-alikes

  • Fox Crossing, WIGrade B · score 54/100 · yield 4.9% · $248,100 · #1,362 national
  • Pewaukee city, WIGrade B · score 54/100 · yield 4.4% · $447,100 · #1,428 national
  • Brookfield, WIGrade B · score 53/100 · yield 5.1% · $528,294 · #1,491 nationalZillow ZHVI $198k (2000) to $528k (2026), +167%
  • Beloit, WIGrade B · score 53/100 · yield 8.0% · $210,649 · #1,493 nationalZillow ZHVI $65k (2012) to $211k (2026), +226%
  • Rio Vista, CAGrade B · score 53/100 · yield 6.5% · $453,932 · #1,467 nationalZillow ZHVI $192k (2000) to $454k (2026), +137%
  • Mountain Home, ARGrade B · score 53/100 · yield 6.0% · $241,533 · #1,465 nationalZillow ZHVI $95k (2000) to $242k (2026), +153%
  • Loveland, COGrade B · score 53/100 · yield 4.7% · $496,109 · #1,464 nationalZillow ZHVI $187k (2000) to $496k (2026), +165%

All Wisconsin cities →

Compare DeForest head to head

Underwrite a DeForest deal

  • Cap rateOpens on DeForest's own entry price and rent. Change either one.
  • Cash flow & DSCRMonthly cash flow and DSCR, prefilled with this market's numbers.
  • Mortgage paymentP&I on DeForest's entry price at the assumptions shown above.
  • All marketsCompare DeForest against 4,812 ranked cities.
  • Wisconsin ZIP CodesEvery Wisconsin ZIP Code area (Census ZCTAs), scored separately from the city rankings.
  • Ranked listsSix lists, each with a disclosed entry rule.

Ranked lists: Highest yield · Cheapest vs. income · Rent covers the mortgage · Under $200k · Fastest-growing · Most stable

For learning, not advice. A market screen from public data - not a forecast, not underwriting, not a recommendation to buy anywhere.