State rental market analysis · MO
Missouri rental markets
39 tracked cities over 20,000 population, 35 ranked and summarized by their median Overall. Every number traces to Census, Zillow and BLS. All states ranked →
Browse every Missouri ZIP Code area → · the full server-rendered index for this state.
Part of the West North Central Census division (Midwest region).
The honest read
Missouri ranks #8 of 51 states for rental investing, with a median Overall of 56.1/100 across its ranked cities, above the national median. 35 ranked cities roll up into this grade.
A state grade is the median of its ranked cities, a screen for where to look, not underwriting. Open any city below for its full shown-math breakdown, or run a specific deal through the cap rate and cash-flow calculators.
Where it ranks, factor by factor
Every value is the median across the 35 ranked cities in this state. The national rank compares all 51 states on that one factor; the engine already flips inverted factors (affordability, low unemployment) so a better rank always means a better market. Each factor sits in one of the model’s three categories (Cash Flow, Growth, or Stability); this is a representative summary, and the full thirteen-factor breakdown is on each city’s page. Full methodology.
| Factor | Category | State value | National rank |
|---|---|---|---|
| Gross rent yield | Cash Flow | 6.5% | not measured |
| Rent growth | Growth | 4.9% | not measured |
| Home value growth | Growth | 4.6% | not measured |
| Population growth | Growth | 0.3% | not measured |
| Job growth | Growth | 0.6% | not measured |
| Price-to-income | Cash Flow | 3.9× | not measured |
| Unemployment | Stability | 3.1% | not measured |
| Rental demand | Stability | 40% renters · 499.4% vacancy | not measured |
| Income growth | Growth | 5.0% | not measured |
Every city in Missouri, ranked
Led by O'Fallon at 74/100. Click any column to re-sort; every city links to its full shown-math breakdown.
| MO rank | City | Grade | Cash Flow | Growth | Stability | Typical home value | Gross yield | National rank |
|---|---|---|---|---|---|---|---|---|
| 1 med | O'Fallon | 74 | B | B | A | $305,100 | 5.5% | #26 |
| 2 | Nixa | 73 | B | A | B | $326,737 | 6.0% | #27 |
| 3 | Ozark | 73 | B | B | A | $324,204 | 5.4% | #31 |
| 4 | Wentzville | 68 | B | B | B | $404,431 | 5.5% | #78 |
| 5 | Belton | 68 | A | B | C | $274,327 | 7.5% | #82 |
| 6 | Joplin | 68 | A | C | B | $204,902 | 7.6% | #87 |
| 7 | Arnold | 67 | A | C | B | $277,441 | 8.1% | #114 |
| 8 | Grandview | 66 | A | C | B | $223,478 | 8.2% | #127 |
| 9 | Blue Springs | 65 | B | C | B | $313,757 | 6.6% | #153 |
| 10 | Raytown | 63 | A | C | B | $210,880 | 8.1% | #195 |
| 11 | Raymore | 62 | B | B | C | $362,445 | 5.7% | #257 |
| 12 | Springfield | 61 | C | C | B | $246,969 | 5.9% | #264 |
| 13 | Independence | 61 | A | C | C | $214,173 | 7.7% | #279 |
| 14 | Kansas City | 61 | B | C | C | $255,590 | 6.8% | #295 |
| 15 | Liberty | 60 | B | C | B | $330,388 | 5.5% | #312 |
| 16 | St. Peters | 60 | B | B | C | $326,460 | 6.2% | #327 |
| 17 | Lee's Summit | 57 | C | C | C | $399,113 | 5.0% | #417 |
| 18 | Cape Girardeau | 56 | C | C | B | $220,162 | 5.2% | #465 |
| 19 | Sedalia | 56 | A | C | C | $184,515 | 7.6% | #470 |
| 20 | St. Charles | 55 | C | C | C | $350,422 | 5.3% | #512 |
| 21 | Columbia | 54 | C | C | C | $327,680 | 5.2% | #560 |
| 22 | Florissant | 54 | A | D | C | $196,718 | 9.9% | #575 |
| 23 | Gladstone | 53 | C | C | C | $272,624 | 5.4% | #601 |
| 24 | Jefferson City | 49 | C | C | C | $280,343 | 4.7% | #829 |
| 25 | Maryland Heights | 46 | B | D | C | $266,232 | 5.8% | #953 |
| 26 | Hazelwood | 46 | A | D | C | $162,936 | 10.6% | #1012 |
| 27 | University City | 44 | B | D | C | $272,576 | 6.4% | #1060 |
| 28 | Ballwin | 44 | C | D | C | $417,520 | 4.9% | #1087 |
| 29 | Kirkwood | 42 | D | C | C | $469,452 | 4.5% | #1184 |
| 30 | Rolla | 42 | D | C | C | $244,777 | 4.0% | #1188 |
| 31 | St. Joseph | 39 | B | F | C | $187,021 | 6.8% | #1313 |
| 32 | St. Louis | 39 | A | F | D | $188,569 | 8.6% | #1314 |
| 33 med | Wildwood | 38 | D | D | C | $589,609 | 4.0% | #1346 |
| 34 | Webster Groves | 38 | D | D | C | $447,504 | 5.0% | #1350 |
| 35 | Chesterfield | 35 | D | D | B | $581,834 | 3.7% | #1505 |
Data as of: Zillow ZHVI/ZORI through the latest monthly release · Census ACS 5-yr 2019–2023 · Census PEP July 2024 · BLS LAUS county 2023 annual. Generated 2026-09-01. Methodology & limitations · underwrite any specific deal with the free calculators.
Limited-data cities in Missouri
These 4 cities lack enough measured factors to rank, so they are excluded from the state grade; their pages show exactly what could be measured.
ZIP markets in Missouri
1,035 Census ZIP Codes (ZCTAs) in Missouri · 557 data-eligible for subscores. These are sub-city government areas ranked separately from the Missouri city table. The overall Rental Investor ZIP Score leaderboard leads; the two component subscores (affordability, rental-market context) follow as independent percentiles. ZIP ranks are shown within the ZIP universe only, never mixed with, and not directly comparable to, city ranks. Vintage: the Key metric column is Census ACS 2020–2024 (5-year), a newer release than the ACS 2019–2023 figures the city table above uses; the same measure can legitimately disagree between the two.
Best overall ZIP Codes in Missouri
Ranked by the overall Rental Investor ZIP Score. The # is each ZIP Code's canonical MO state rank; the smaller figure is its national rank. Separate from the Missouri city table and not directly comparable to it.
| MO rank | ZIP Code | Overallgrade · national | Key metric |
|---|---|---|---|
| #1 | 65714Nixa | A 75#68 nat | 4.4%Survey yield |
| #2 | 63368O'Fallon | A 73#197 nat | 5.1%Survey yield |
| #3 | 63379Troy | A 73#209 nat | 4.4%Survey yield |
| #3 | 65721Ozark | A 73#209 nat | 4.7%Survey yield |
| #5 | 63366O'Fallon | A 72#240 nat | 5.1%Survey yield |
| #6 | 65202Columbia | A 72#260 nat | 6.2%Survey yield |
| #7 | 64012Belton | A 72#314 nat | 7.0%Survey yield |
| #8 | 63389Winfield | A 71#408 nat | 4.8%Survey yield |
| #9 | 63303St. Charles | A 70#458 nat | 5.1%Survey yield |
| #10 | 63301St. Charles | A 69#677 nat | 5.2%Survey yield |
| #10 | 63376St. Peters | A 69#677 nat | 5.9%Survey yield |
| #12 | 65807Springfield | A 69#705 nat | 6.6%Survey yield |
Top affordability ZIP Codes in Missouri
State-scoped leaders on the affordability subscore only (national rank shown is within that subscore’s data-eligible universe). Substantially an inverse housing-cost signal: a component of the overall score, not a predicted return.
| # | ZIP Code | Affordability | Key metric |
|---|---|---|---|
| 1 | 63107St. Louis | 91#297 nat | 15.5%Survey yield |
| 2 | 63115St. Louis | 91#297 nat | 15.0%Survey yield |
| 3 | 63113St. Louis | 90#371 nat | 13.6%Survey yield |
| 4 | 64843Goodman | 88#507 nat | 7.8%Survey yield |
| 5 | 65711Mountain Grove | 88#520 nat | 8.1%Survey yield |
| 6 | 64779Rich Hill | 86#624 nat | 9.1%Survey yield |
| 7 | 65668Hermitage | 86#662 nat | 7.6%Survey yield |
| 8 | 65740Merriam Woods | 86#662 nat | 9.1%Survey yield |
| 9 | 65591Montreal | 86#671 nat | 8.1%Survey yield |
| 10 | 63953Fairdealing | 86#681 nat | 8.6%Survey yield |
| 11 | 64862Sarcoxie | 85#704 nat | 8.3%Survey yield |
| 12 | 63120St. Louis | 85#766 nat | 20.7%Survey yield |
Deepest rental-market ZIP Codes in Missouri
State-scoped leaders on the rental-market-context subscore only (national rank shown is within that subscore’s data-eligible universe). Rental depth/tightness: a separate component, never combined here with affordability.
| # | ZIP Code | Rental market | Key metric |
|---|---|---|---|
| 1 | 64053Independence | 80#244 nat | 14.8%Survey yield |
| 2 | 63088Valley Park | 80#253 nat | 6.8%Survey yield |
| 3 | 64110Kansas City | 80#278 nat | 5.6%Survey yield |
| 4 | 64130Kansas City | 80#290 nat | 15.0%Survey yield |
| 5 | 63851Hayti | 79#311 nat | 10.3%Survey yield |
| 6 | 64050Independence | 78#434 nat | 7.8%Survey yield |
| 7 | 64129Kansas City | 78#456 nat | 11.1%Survey yield |
| 8 | 63106St. Louis | 78#491 nat | 4.3%Survey yield |
| 9 | 64116Kansas City | 77#559 nat | 6.1%Survey yield |
| 10 | 63956 | 77#591 nat | 4.5%Survey yield |
| 11 | 64854Noel | 77#599 nat | 7.0%Survey yield |
| 12 | 64030Grandview | 76#759 nat | 6.6%Survey yield |